Wyboston to invest £3m in conference venue upgrade
Wyboston Lakes Resort, the UK’s largest privately owned single site conference and leisure venue, located on 380 acres between Cambridge and Milton Keynes, has revealed plans to spend over £3 million on its Premium Conference Venue.
This will bring the total investment in the resort to over £10m in the last few years and is part of the long term continued reinvestment strategy.
This purpose built residential conference venue offers premium meeting and event facilities with a full spectrum of residential and non-residential events. It has built a large and diverse portfolio of customers in the UK and increasingly from overseas, ranging from FTSE Top 250 companies and government departments to SMEs, charities, associations and not-for-profit organisations.
The investment will bring added flexibility, creative flare, outdoor space, inspirational meeting areas, including the latest technology and a state of the art conference room large enough to host events for up to 300 delegates. Half-a-million pounds is being invested specifically into the IT network.
Steve Jones, operations director at Wyboston Lakes said: “Our long term plan is to invest in this venue to give us a competitive advantage and prepare it for the next 10 years of business.
“In the coming decade we must appeal to the millennial and Gen Y market to ensure we remain competitive and keep winning business. These new bookers and delegates seek out unique experiences, put an emphasis on technology, look for quality and memorable touches as well as local accents such as regional dishes on the menus and the provenance of the food being clearly identifiable.
“These elements have been included within the overall design and are a key requirement for us as we roll out this project.”
• PHOTOGRAPH SHOWS: Steve Jones of Wyboston Lakes