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5 September, 2016 - 15:09 By Kate Sweeney

US confectionery company continues UK expansion

American confectionery wholesaler, Innovative Bites, has moved into new, purpose-built premises in Dunstable, Bedfordshire.

The move comes on the back of an expansion plan, which included the acquisition of one of the UK’s oldest sweet businesses, Bonds of London, in April 2016. The new location brings the two strands of the business, Innovative Bites and Bonds of London, closer together geographically. 

The 103,000 sq ft site boasts 10 loading bays and is 2.5 times larger than the company’s previous premises in Southall. The company says the larger site will improve economies of scale as the business strives to streamline. It is expected that the combined 2016 turnover of Bonds of London and Innovative Bites will exceed £50 million.

A new recruitment drive will be the next phase in the business development with positions opening up in warehouse roles as well as admin & sales.

Vishal Madhu, director of Innovative Bites Ltd, said: “Moving into our new Dunstable premises is a strategic move that has been on the cards for some time. We have seen an increasing demand for American confectionery here in the UK, which has meant we simply outgrew our previous site. The move will allow us to streamline our operation and operate more efficiently in a larger purpose built warehouse. 

“The additional space and facilities will also allow us to improve our offering to our customers, not only of American lines but also British lines from our business, Bonds of London.”

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