Riverford founder named BBC Farmer of the Year
Guy Watson, founder of Riverford, was named Farmer of the Year at the BBC’s Food and Farming Awards ceremony.
Riverford is the UK’s leading organic veg box company and delivers thousands of boxes each week from its Cambridgeshire farm at Sacrewell, Thornaugh, near Peterborough.
The award recognises Guy’s passion for organic food and his innovative and inspirational approach to running a sustainable business. He was specifically commended for rising to the challenge of sustainable intensification - producing more food using fewer resources.
Watson said: “From the outset, my aim has been to produce organic food with flavour, look after my team, my suppliers and the land, and encourage people to eat seasonally. Twenty five years on, Riverford has shown that all this is possible.”
Judge, Adam Henson added: “We were looking for someone who is passionate about what they do, who is entrepreneurial, innovative and a great communicator and Guy Watson is all of those things. We wanted to find someone who had a good business model that was very sustainable and Guy ticks all the boxes – he has taken Riverford from a concept to a real business.”
Riverford currently delivers to over 40,000 customers each week from its four regional farms and its farm kitchen. Its range now includes vegetables, fruit, dairy products, meat, bread and a baked range. A network of Riverford cooks across the UK host cooking classes, dinners and lunches to share knowledge about how to eat well every day.
• PHOTOGRAPH SHOWS: Adam Henson (left) with Guy Watson. Photo credit Paul Gilroy.