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5 June, 2017 - 21:05 By Kate Sweeney

Cambridge firm plays key role in African anti-poverty campaign

farming Africa Onespacemedia

A campaign to reduce the number of people in poverty in Africa by 50 per cent in the next eight years has been spurred by the expertise of a Cambridge web design hothouse.

Onespacemedia has pumped up awareness of the campaign by creating a new branding and web design & development project for international agriculture experts, The Malabo Montpellier Panel (MaMo Panel).

The panel is a group of international agriculture experts who guide policy choices that accelerate progress towards food and nutritional security in Africa. It provides research to equip decision makers in Africa to effectively implement policies and programmes that benefit smallholder farmers. The panel commissioned Onespacemedia to amplify its visibility in driving real change in food and nutrition security.

Katrin Glatzel, the MaMo Panel’s programme leader, said: “The panel is entering its second phase with renewed focus to work with African governments on the implementation of ambitious goals under the Malabo Declaration.

“It was important for our new brand to reflect the partnership between Africa and Europe. The new brand identity and website will clearly inform our stakeholders about the critical work the panel is doing within the agriculture and food security sector.”

Onespacemedia’s MD and founder, James Cotton, added: “The goal of the Malabo Declaration is to reduce the number of those in poverty in Africa by 50 per cent by 2025 and it’s an honour for Onespacemedia to be associated with a project of such global significance. The new website and brand identity puts the Panel in a strong position to improve their visibility and amplify their voice on a global stage.”

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