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25 October, 2017 - 16:03 By Jamie Quested

Cambridge company crowned a ‘Force for Good’ at national PR awards

FXP Conscious Communications Cambridge

Conscious Communications won the ‘Force for Good’ category at the 2017 PRWeek UK Awards in London earlier this month.

The public relations and marketing agency, based at St John’s Innovation Centre in Cambridge, claimed its award for its community project, FXP, designed to drive aspiration and opportunity in deprived communities.

The judging panel said the FXP project was “a shining example of selfless work from a PR agency for the local community, addressing a real need in the broader community.”

The 30th anniversary PRWeek Awards saw 100 industry professionals scrutinise more than 700 entries to find the very best PR and comms campaigns.

Alison Taylor, Managing Director of Conscious Communications, said: “We operate to a set of values that reflect our sense of social responsibility and drive everything from our pledge to go above and beyond for our clients, to our leadership in creating social change; from our commitment to developing ourselves professionally and personally, to our voluntary work.

“Our focus on helping clients in the education and technology sectors is no accident. Those sectors are characterised by a desire to help people achieve their potential, live more rewarding lives, tackle inequalities and resolve problems. We identify with their aspirations.

“As a business, we can’t claim to have created life-changing innovations, but we provide vital communications support for the work of our clients, which in turn changes the lives of children, teachers, families.”

• PHOTOGRAPH SHOWS: The Conscious Communications team at FXP 2017

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