Trafficmaster tuned in
Drivers are now able to tune in and catch travel news from Trafficmaster’s unique traffic monitoring service on the local radio network, thanks to a deal between Trafficmaster and GCap Media, owners of Classic FM, London’s 95.8 Capital FM and 37 local radio stations across the UK.
Peak-time travel bulletins across the GCap network will feature up-to-the-minute local information directly from Trafficmaster’s UK Control Centre, in Cranfield Bedfordshire, to help keep drivers ahead of the latest jams.
Trafficmaster’s network comprises 7,500 sensor sites across the UK, covering 8,000 miles of Britain’s motorways and A-roads.
GCap Media’s Hugh Broom, travel news reporter on Capital FM, said: “Up to date information across our stations could make the difference between sitting in that jam and avoiding it. Trafficmaster travel news will be critical to keeping our listeners moving.”
Craig Blount, director of Trafficmaster Services, said: “GCap covers the whole UK, so motorists can make use of Trafficmaster news, wherever they are.”