St Peter’s beer heads to China
With Brexit just months away, St Peter’s Brewery is turning its attention beyond Europe and looking further afield to secure its export future via a new deal with China.
The Suffolk-based brewery has secured a lucrative new contract with a Chinese importer to supply five of its award-winning beers in both 500ml and 330ml bottles – Ruby Red, Cream Stout, India Pale Ale, Old Style Porter and Golden Ale.
“We don’t know what the next few years hold when it comes to export, but what we do know, is that deals outside of Europe are going to enable us to continue to export in the large volumes that we do currently,” explains Ryan Crisp, export sales manager at St Peter’s Brewery.
“Our export sales account for over 40 per cent of our overall business so we can’t afford to rest on our laurels and just wait and see what happens after Brexit. We’re being proactive and fostering new relationships with importers across the globe.
“China is quickly becoming one of the largest craft beer markets in the world so this new deal will be huge for us. It will allow us to generate a whole new customer base in a market that we have previously been unable to reach.”
• Image courtesy – St Peter’s Brewery