No Canada dry as Suffolk ale hits Quebec
Suffolk micro-brewery St Peter's is enjoying a fresh export success by breaking into the Canadian market.
The Société des Alcools du Québec – the Liquor Board for Quebec, Canada – has agreed to stock five of its beers from this summer.
The new export deal will include Suffolk Gold, India Pale Ale and Ruby Red Ale as seasonal offers, whilst Cream Stout and G-Free (its gluten free beer) will be permanent listings.
St Peter's export sales are exceeding expectation with new contracts being confirmed all the time. This latest deal is an excellent opportunity to attract a whole new customer base in Canada.
“Exports make up 50 per cent of our overall sales and we are always looking for new overseas opportunities,” says Steve Magnall, CEO at St Peter's Brewery.
“Securing these contracts takes time and patience but we have a dedicated team at St Peter's that builds up strong relationships overseas to ensure our export sales continue to grow. We are now very excited to see what the Canadian market think of our hand-crafted range of beers.”