Brewery conquers US with Dirty Tackle ale
The launch of a US specific beer has proved a coup for St Peter's Brewery in Suffolk as its Dirty Tackle brown ale toasts a listing with Cost Plus World Market in the States.
With 259 stores across the US, the Cost Plus World Market deal is a significant contract for the Bungay-based brewery, which launched its American Footballer-inspired ale, Dirty Tackle, to appeal specifically to US buyers.
The brewery has just sent out 630 cases of the English brown ale. Dirty Tackle was named the World's Best English Brown Ale in the World Beer Awards in 2016.
“With the rise in craft brewing in the US, there is a lot of competition now for shelf space,” explains Steve Magnall, CEO at St Peter's Brewery. However, we developed Dirty Tackle with the US customer in mind, offering a brand which appealed directly to their favourite national pastime and a beer that suited their palates.”